A product developer folds a length of pale blue fabric at an atelier table covered in patterns and swatches.

The AI that knows
how your company
actually runs.

Not how the systems say it runs. Spurby learns from the conversations between your teams and partners, and keeps every decision moving.

Sample data

Built by operators and engineers from

  • WinZO

Decisions are made in chats.
No system ever sees them.

One change to one style touches a WhatsApp group, a call, a cost sheet and an inbox. The PLM gets one field, days later.

Records, catches, follows up

  1. Every value comes from the work, with the message it came from. What Spurby hasn’t seen stays blank.

  2. It notices what doesn’t match: an old tech pack in use, a date that moved, a check that never happened.

  3. It drafts the chase in your words, and waits for a yes.

My work

Read just now

Spurby

  • Home
  • Needs you0
  • Waiting on others3
  • Owed to you6

AW26, Drop 4

  • 027 Field coat
  • 029 Sherpa Jacket
  • 031 Chore shirt

AW26/Drop 4

Sherpa Jacket

FSIQMIRK

029, Farhan Siddiqui, in production

Ex-factory
Wed 25 NovFri 20 NovWhy?
WhatsApp, Farhan, 16 Nov 9:12
Tech pack
v3
Drive, 14 Oct
Inline inspection
Due 16 Nov
Time and action plan
Cost
₹745
Cost sheet, target ₹780

Why it says Wed 25 Nov

Diwali ke baad labour short hai. Dispatch 25 Nov.

Farhan Siddiqui, WhatsApp, 16 Nov 9:12

Before: Fri 20 NovCorrect it

Two things don’t match

Farhan’s unit is cutting from tech pack v2.

He shared it on WhatsApp at 9:14. The latest is v3, with a new collar.

The inline inspection hasn’t happened.

It was due yesterday. Nothing in chats or mail mentions it.

Sample data for a fictional brand.

Records.

Every value comes from the work, with the message it came from. What Spurby hasn’t seen stays blank.

My work

Read just now

Spurby

  • Home
  • Needs you0
  • Waiting on others3
  • Owed to you6

AW26, Drop 4

  • 027 Field coat
  • 029 Sherpa Jacket
  • 031 Chore shirt

AW26/Drop 4

Sherpa Jacket

FSIQMIRK

029, Farhan Siddiqui, in production

Ex-factory
Wed 25 NovFri 20 NovWhy?
WhatsApp, Farhan, 16 Nov 9:12
Tech pack
v3
Drive, 14 Oct
Inline inspection
Due 16 Nov
Time and action plan
Cost
₹745
Cost sheet, target ₹780

Why it says Wed 25 Nov

Diwali ke baad labour short hai. Dispatch 25 Nov.

Farhan Siddiqui, WhatsApp, 16 Nov 9:12

Before: Fri 20 NovCorrect it

Two things don’t match

Farhan’s unit is cutting from tech pack v2.

He shared it on WhatsApp at 9:14. The latest is v3, with a new collar.

The inline inspection hasn’t happened.

It was due yesterday. Nothing in chats or mail mentions it.

Catches.

It notices what doesn’t match: an old tech pack in use, a date that moved, a check that never happened.

My work

Read just now

Spurby

  • Home
  • Needs you3
  • Waiting on others3
  • Owed to you6

AW26, Drop 4

  • 027 Field coat
  • 029 Sherpa Jacket
  • 031 Chore shirt

AW26/Drop 4

Sherpa Jacket

FSIQMIRK

029, Farhan Siddiqui, in production

Ex-factory
Wed 25 NovFri 20 Nov
WhatsApp, Farhan, 16 Nov 9:12
Tech pack
v3
Farhan’s unit is on v2
Drive, 14 Oct
Inline inspection
Due 16 Nov
Not seen. Due yesterday
Time and action plan
Cost
₹745
Cost sheet, target ₹780

Why it says Wed 25 Nov

Diwali ke baad labour short hai. Dispatch 25 Nov.

Farhan Siddiqui, WhatsApp, 16 Nov 9:12

Before: Fri 20 NovCorrect it

Two things don’t match

Farhan’s unit is cutting from tech pack v2.

He shared it on WhatsApp at 9:14. The latest is v3, with a new collar.

The inline inspection hasn’t happened.

It was due yesterday. Nothing in chats or mail mentions it.

Follows up.

It drafts the chase in your words, and waits for a yes.

My work

Read just now

Spurby

  • Home
  • Needs you3
  • Waiting on others3
  • Owed to you6

AW26, Drop 4

  • 027 Field coat
  • 029 Sherpa Jacket
  • 031 Chore shirt

AW26/Drop 4

Sherpa Jacket

FSIQMIRK

029, Farhan Siddiqui, in production

Ex-factory
Wed 25 NovFri 20 Nov
WhatsApp, Farhan, 16 Nov 9:12
Tech pack
v3
Farhan’s unit is on v2
Drive, 14 Oct
Inline inspection
Due 16 Nov
Not seen. Due yesterday
Time and action plan
Cost
₹745
Cost sheet, target ₹780

Why it says Wed 25 Nov

Diwali ke baad labour short hai. Dispatch 25 Nov.

Farhan Siddiqui, WhatsApp, 16 Nov 9:12

Before: Fri 20 NovCorrect it

Two things don’t match

Farhan’s unit is cutting from tech pack v2.

He shared it on WhatsApp at 9:14. The latest is v3, with a new collar.

The inline inspection hasn’t happened.

It was due yesterday. Nothing in chats or mail mentions it.

Moved

Farhan moved ex-factory to Wed 25 Nov.

That leaves no buffer for the 1 Dec launch.

Keep 1 DecMove to 4 Dec

Drafted

Send tech pack v3 to Farhan.

Farhan bhai, please cut from v3. The collar changed on page 4.

Approve and sendSent, 9:41

Overdue

No sign of the inline inspection.

Imran was to check it at Farhan’s unit. Did it happen?

It happenedNot yet

Sample data for a fictional brand.

Not another system to keep up to date.

Every tool you have needs someone to type the decision in. Spurby takes it from the work.

QuestionA PLMA tracker sheetThe WhatsApp groupSpurby
Kept current byWhoever remembers to type it inWhoever owns the sheetNobodyThe work itself
Knows why a value changedRarelySometimes, in a commentSomewhere in the scrollLinks to the message
Chases what slippedNoNoPeople do, by handDrafts it for a yes
Asks partners toUse a supplier portalSend updates by emailNothing newNothing new

Fashion first.
Then every industry built on partners.

Available now

Fabric changed after a failed wash test, agreed on WhatsApp. The factory cut from the old tech pack.

$38B

a year can go to buying agents to coordinate garment orders: up to 7% of about $547B in trade.

ICAC 2026; Li & Fung HKEX filing, 2019

Spurby for fashion

Your team stays in charge.

  • People approve every action

    Spurby drafts the chase, the note and the change. Someone on your team says yes.

  • Personal chats stay on the laptop

    Only work tied to a season, style or project is ever shared.

  • Nothing is shared until you share it

    Each person starts with their own record. Sharing with the team is a choice.

  • Partners change nothing

    Suppliers and factories keep using WhatsApp and email. No portal, no login.

Two colleagues review a pattern and fabric together at a long cutting table.

See your own work on one record.

A guided walkthrough with sample data. Nothing to prepare.

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